How COBMEX Apparel Built Thought Leadership on LinkedIn

Written By Apple User

COBMEX® is a leading uniform sweater manufacturer. They’ve been in business for over 25 years and partner with major distributors worldwide. They create high-performance, fashion-forward knitwear for corporate and public safety markets. Think: everything from airlines to police and retail.

Yellow sweater with orange ribbing

The Goal

Everyone in the uniform industry has heard of COBMEX®.  Awareness wasn’t the challenge, positioning was. The objective was to build a strong online presence that reinforced their role as thought leaders and innovators, keeping them top of mind with distributors.

The ultimate goal? Engagement.

The Strategy

Working closely with COBMEX®’s executive team,  I developed a strategy centered on their core strengths: unmatched knitwear expertise, decades of industry experience, and the strong reputation of both their brand and team.

Posting product photos on social media was not enough. The content needed to prove that they were a team of subject matter experts with unparalleled knowledge of their one and only product category: sweaters. It needed to show why working with a knitwear manufacturer is different from working with a general uniform manufacturer.

Through research and collaboration, I identified what distributors valued most: technical knowledge, product quality, and trusted long-term partnerships.

I translated those insights into content you could only get from COBMEX®, including:

This mix of content positioned COBMEX® as both knowledgeable and human, experts who care about their industry.

The Challenges

It’s not always easy to get busy, high-level executives to share knowledge for a social post, yet the success of this strategy depended on it.

I solved this by making it too easy to not participate: share a thought, an idea, or even just bullet points in their rawest form, and I would transform them into a polished post.

I also built and maintained a content calendar months in advance, giving everyone visibility into upcoming posts and plenty of time to contribute. This kept the process organized and the output consistent.

The Outcome

COBMEX®’s LinkedIn organic performance improved across the board, all while maintaining a consistently high 10% engagement rate, well above the B2B average.

  • Follower count grew by 42%

  • Impressions per post increased by 68%

  • Click-through rate rose by 25%

  • Comments per post doubled

  • Reactions per post grew by 27%

These results reflected a clear shift from passive reach to meaningful engagement. The content strategy prioritized quality over quantity, focusing on creating posts that made people care and respond.

The Impact

The strategy established COBMEX® as a trusted authority and generated genuine interest in their products. By building engagement around insights, expertise, and people, the audience grew to care about the brand. As a result, when product content was posted, it resonated more, because the trust was already established. 

That credibility translated beyond social: COBMEX® is now regularly invited to speak on industry panels and events, their press releases are picked up by media outlets, and their social presence has even begun generating direct product inquiries.

Together, these outcomes reinforced COBMEX®’s positioning as more than just a manufacturer, they’re now seen as true leaders shaping the future of uniform knitwear.

Apple User