In my role as a Freelance Marketing Specialist, I spearheaded the development and execution of COBMEX®’s dynamic marketing strategy designed to elevate their brand image and resonate with their evolving clientele. This strategy, encompassing website management, social media engagement, and targeted advertising campaigns, resulted in significant increases in website traffic, social media engagement, and leads. I further led the company’s creative direction, ideating concepts for photo and video shoots, crafting compelling mood boards, detailed shot lists, and managing all aspects of these projects from start to completion.
COBMEX® Apparel
Copywriting | SEO Content Writing | Social Media Marketing | Creative Project Management
Website Copywriting
COBMEX® needed a website that attracted their ideal customers and generated leads. I delivered by revamping their website with SEO-driven copy that effectively communicated their unique selling points and services. This resulted in a significant surge in website traffic and lead growth.
Social Media Marketing
I helped COBMEX® solidify their industry leadership by cultivating a strong online presence. My social media strategy focused on growing brand awareness and elevating their brand image. We showcased their product offerings, shared valuable industry insights, and highlighted their presence at key events. By fostering active community engagement, we established them as a trusted authority and generated real interest in their products.
Content Writing
COBMEX® wanted to become the go-to resource for uniform industry insights. To fuel their thought leadership and SEO strategy, I created a library of insightful blog posts that tackled relevant and shareable industry topics. These keyword rich articles positioned COBMEX® at the forefront of online searches, attracting potential clients eager for their expertise.
Creative Project Management
COBMEX® faced a challenge: their existing content library didn't effectively showcase their product range or capabilities. This limited their ability to connect with potential customers and communicate their full value proposition. As their creative lead, I spearheaded a customer-centric brand refresh to bridge this gap.
Recognizing the limitations of their existing assets, I conceptualized captivating video and photoshoot ideas that resonated with their target market and COBMEX® evolving brand image.
From brainstorming sessions to final edits, I meticulously planned and oversaw each project, ensuring smooth execution. Fostering seamless collaboration between internal teams and external agencies was crucial. During shoots, I maintained a keen eye for detail, guaranteeing brand alignment with every visual element. This approach ensured all content resonated with the target audience and reinforced COBMEX®'s core messaging.
