Défi Canderel

I spearheaded Défi Canderel's brand and website overhaul, empowering a talented team of web developers and graphic designers to create a fresh, user-centric platform. Passionate about their mission, I took ownership of crafting the entire website copy. Through emotionally resonant narratives, I articulated the organization's impactful story, bringing their mission to life and fostering deeper connections with supporters to secure critical funding for cancer research.