Smoke Show
Email Marketing | SEO Content Writing
Working closely with Smoke Show’s founder, I drove email marketing success by writing and designing impactful campaigns for both B2B and D2C audiences. I identified opportunities to improve performance metrics and implemented data-driven re-engagement strategies and CTR optimizations, resulting in increased audience interaction. To boost organic reach, I integrated SEO-optimized recipes into their content strategy, attracting new audiences through search and driving conversions.
Email Campaigns
I crafted impactful email marketing campaigns that resonated with both B2B and D2C audiences, leading to a significant boost in engagement. My strategy centred on compelling copywriting, clear and concise messaging tailored to each target audience's needs and interests. This approach drove increased open rates and click-through-rates. Furthermore, I incorporated strategic design elements to enhance the user experience. Eye-catching visuals, clear calls to action, and a user-friendly layout all contributed to increased engagement and conversions.
SEO Content
I developed and implemented a content strategy that leveraged SEO trends to attract new audiences and drive user engagement. I wrote SEO-optimized recipe content that was informative, visually appealing, and actionable, to increase awareness, interest, and conversions.
